Hey! I'm Jess Plotkin
Brand Storyteller and Marketer
About Me
I am an emerging global brand marketing professional and recent Strategic Communications graduate with an Advertising emphasis from the University of Colorado Boulder. Most recently, I supported retail marketing initiatives at Crocs Inc., contributing to brand execution, marketing operations, and nationwide campaign rollouts.
My experience spans brand strategy, cross-functional collaboration, and campaign execution, with a focus on bringing cohesive brand storytelling to life across consumer touch points. I’m passionate about blending creativity with strategy to build consumer-driven campaigns that feel authentic, engaging, and memorable.
I’m a lifelong dog lover, an avid yoga enthusiast, and a passionate traveler who enjoys experiencing new cultures and foods. Based in the NYC area, you can usually find me at a concert or discovering new music whenever I get the chance.
Work Experience
CROCS INC.
Retail Marketing Coordinator (Contract)
May 2025 - March 2026
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Manage vendor relationships, print production, creative asset systems, store data, and purchase orders to support retail marketing operations across 200+ Crocs stores nationwide.
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Direct the creation and rollout of print and promotional assets for nationwide campaigns, ensuring consistent brand execution across all U.S. retail activations.
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Drive weekly marketing communications and actively participate in cross-functional meetings to support alignment and execution.
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Support new store openings and execute launch marketing for seasonal promotions, integrating in-store and digital touch points to drive store traffic and meet evolving business goals.
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Collaborate with retail merchants and global licensing teams to execute in-store marketing for high-profile brand collaborations.
CROCS INC.
America's Marketing Intern
June 2024 - August 2024
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Assisted retail, wholesale, and influencer marketing teams in executing integrated campaigns and supporting go-to-market planning and documentation.
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Designed digital and promotional signage which was selected to be displayed in retail stores across the U.S.
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Executed SMS and email sends in partnership with e-commerce teams to ensure cohesive digital messaging.
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Contributed to marketing brainstorms and agency calls, gaining recognition from company executives for creativity and valuable insights.
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Created and presented a comprehensive go-to-market campaign playbook to employees and executives globally as a capstone project, resulting in positive feedback from senior marketing managers.
SOCIALFLY NY
Strategy & Accounts Intern
June 2023 - August 2023
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Participated in creative briefings and brainstorms to inform monthly content calendars across assigned clients.
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Worked with Sr. Director of Strategy to help define brand strategy and campaign direction, providing unique ideas and innovative solutions, resulting in being hired for an additional role at the agency.
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Assisted in the creation of social media content for clients in a production studio, enhancing overall content quality and earning praise from clients.
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Applied creativity and real-time trends to create a viral TikTok for a brand which increased account views from 10 to 4,000.
WAKEMAN TOWN FARM
August 2020 - August 2022
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Created permanent creative and informational signage for all animal enclosures to educate visitors to the Farm, which is still displayed on-site today.
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Wrote and edited family-friendly social media content on Instagram and Facebook to boost awareness and excitement about farm activities, resulting in an increase in visitors.
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Independently led educational classes for children, resulting in a trusted network for babysitting opportunities with participating families, was asked to be hired by 10+ families.
BEST FRIENDS ANIMAL SOCIETY
Social Media Intern/Education Assistant
Dog Care Intern
February 2021 - April 2021
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Ambassador of the brand for all volunteers and visitors, promoting the brand's mission.
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Independently worked with a "project dog" on specific behavioral issues and presented observations and training plans to senior staff.
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Provided care and handling for animals with significant behavioral issues.
Education
B.S. in Strategic Communications, Emphasis in Advertising, Minor in Creative Technology and Design.
University of Colorado at Boulder
GPA: 3.97
Graduated with Distinction
Study Abroad Program
Florence University of the Arts
High School Diploma
Staples High School
Skills
Marketing Operations
Problem Solving
Adobe Creative Cloud
Microsoft Suite
Conceptual Creativity
Retail & Experiential Marketing
Social Media Management
Integrated Campaign Execution
Content Creation
Project Management
Crocs Retail Marketing
In my role as Retail Marketing Coordinator I’ve contributed to a range of hands-on marketing initiatives, including supporting two new Crocs store openings in New York City. Shown above are the new Crocs SoHo and 34th Street locations. I managed the in-store digital screens, updating content to align with current campaigns and enhance the customer journey.
I also supported promotional and traffic-driving initiatives. Some of my favorite projects included designing monthly coupons, employee t-shirts, and seasonal tote bags, allowing me to contribute to both the customer experience and brand culture.
My Projects
Crocs Internship Capstone
*Click image to view presentation!*
At the end of my summer internship at Crocs Inc., I was tasked with developing a go-to-market campaign playbook for a campaign concept of my choice. I created a hypothetical collaboration between Crocs and the soda brand Poppi, outlining activation ideas across each marketing channel and integrating key insights and strategies I gained throughout the summer.
Senior Capstone Projects
*Click image to view presentation!*
Account Management:
Advertising Senior Capstone Class:
During my senior year at the University of Colorado Boulder, I collaborated on team-based capstone projects developing strategic marketing campaigns for local Boulder- based brands. These projects involved research, audience insights, positioning, and multi-channel campaign development to address real business challenges. These projects strengthened my ability to turn research and insights into strategic ideas and cohesive campaign executions.